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Judith Chevalier, a professor of finance and economics at Yale University, told the court that using Google tools takes a lower share of publishers’ revenue, and that on average it is “less expensive to use Google-to-Google than using third-party-to-third-party” tools for connecting publishers and advertisers, Mulholland wrote.

Only connect

CheckMyAds noted that a chart presented by Chevalier showed that Google Ads was the only buying tool that connected with Google Ad Exchange, a fact DOJ noted in its cross-examination. The integration of Google’s different ad technologies and the lack of openness to competitors is one elements of the DOJ’s case.

Mulholland didn’t namecheck any of the witnesses Google called in its last two days of evidence, but CheckMyAds had plenty to say about Mark Israel, an economics expert who, it came out in questioning, has done paid work for Google in the past. He sought to show that the market for online advertising is a single two-sided market and not the three separate markets (ad servers, ad networks, and ad exchanges) the DOJ says it is.

Digilens, said Sag, is “both a waveguide supplier and a headset maker, and seems to have gained a lot of momentum recently with many of Microsoft’s past partners, and I believe is best positioned from a hardware and software perspective to help past HoloLens 2 customers. Not only that, but at AWE 2024 this year, Digilens was the first to demonstrate Google’s Gemini running on any AR headset.”

While other companies like RealWear and ThirdEye do exist, he said, “they are less powerful platforms and may deliver a different kind of experience than HoloLens wearers are expecting. RealWear is assisted reality using a monocular LCD, and ThirdEye uses waveguides with see-through AR, but it only features an XR1 chipset that will likely need remote rendering for improved graphics.”

Enterprise AR use case shows real promise

Scott Bickley, research practice lead at Info-Tech Research Group, described the move by Microsoft as “ unfortunate, because the augmented reality use case for enterprise purposes in the industrial space held real promise. In my opinion, the R&D justification was built atop much broader and deeper virtual reality use cases that were never grounded in ‘reality’ to begin with.”

Even so, you don’t have to go back more than two or three decades to a time when most journalists, even in large newsrooms, had their own offices. That’s how Swedish offices used to look, people had their own rooms — not “cubicles,” but real rooms, with a door, and a small Do Not Disturb lamp. There was desk, pictures of the children (and maybe the dog), a plant and a small radio. It was a place where you could feel at home, even at work.

Then real estate development took over and today only 19% of office workers in Stockholm have their own space. The largest proportion, 42%, have no place of their own at all. And, according to researchers, it is the real estate companies that have been driving the transition to open office landscapes. 

It’s easy to see why: an open floor plan is, of course, much more surface-efficient than one with walls and corridors; it is much easier to scale up or down based on the tenants’ needs; and you can house more and larger companies in attractive locations in the city rather than large office complexes in the suburbs.

The EU AI Pact is a voluntary pledge to develop safe, trusted AI. “Artificial Intelligence (AI) is a transformative technology with numerous beneficial effects. Yet, its advancement brings also potential risks,” the pact explains. 

Neither Apple nor Meta have signed up

Interestingly, Apple isn’t alone — Meta hasn’t signed either. Nor have TikTok, Anthropic, or Mistral. 

Meta did, however, say it has not ruled out joining the pact down the road, according to Politico: “We also shouldn’t lose sight of AI’s huge potential to foster European innovation and enable competition, or else the EU will miss out on this one-in-a-generation opportunity,” Meta said.

At Google’s Gemini at Work event, the company unveiled a new security advisor for Workspace Business customers. It provides admins with recommendations around data security management, such as warnings about Drive files that are shared externally, suspicious sign-in attempts, and more. 

Google

“Think of it as your personal security expert that can offer business-tailored insights, actionable guidance, and additional threat prevention and data protection controls,”  Aparna Pappu, vice president and general manager for Google Workspace, said in a blog post. 

The security advisor is coming to all Workspace Business plans over the next few weeks, Google said.  The company also announced that Gemini for Workspace is now certified for security and privacy standards SOC1/2/3, ISO 27001 and ISO 27701.

Europe’s bureaucrats continue to do their best to ensure Apple is forced to sell the world’s worst operating system, announcing plans to force Apple to open up its systems even more than it already has.

In a triumph of bureaucratic doublespeak, the European Union doesn’t argue that it’s attempting to force the issue. Instead, it says it wants to “assist” Apple. “Today, the European Commission has started two specification proceedings to assist Apple in complying with its interoperability obligations under the Digital Markets Act (‘DMA’),” the group says. Then it goes on to insist: “Under the DMA, Apple must provide free and effective interoperability to third party developers and businesses with hardware and software features controlled by Apple’s operating systems iOS and iPadOS, designated under the DMA.”

Bureaucrats versus innovators

To some extent, this might not represent too big a change. The EU has been actively pursuing its edicts against the company; now, the DMA gives regulators new power in the form of specification proceedings. Under the DMA, these proceedings are prescriptive. 

The Slack AI search function gets an update, too; users can now surface results based on files uploaded or connected to a Slack workspace. Until now, Slack could only search conversations in the app; now the tool can retrieve information from sources such as canvas documents, Google and Microsoft documents, and files in connected apps, Slack said. 

Aside from AI-related features, Slack introduced new templates that can provide a starting point to help users begin a new project. A template for a marketing team could create a Slack channel with a standardized brief in a canvas document, a project plan in a Slack list, and an automated workflow for weekly status updates, the company said. 

Templates will be available in October.

• Windows Update and Installer.
• Windows Hyper-V.
• Windows Kernel and Graphics (GDI).
• Microsoft MSHTML and Mark of the Web.
• Remote Desktop (RDP) and TCP/IP subsystems.

The real concern is that three of these vulnerabilities (CVE-2024-38014, CVE-2024-38217, CVE-2024-43491 have been reported as exploited. In addition, another reported vulnerability in the Windows HTML subsystem (CVE-2024-38217) has been reported as publicly disclosed. Given these four zero-days, we recommend that you add these Windows updates to your Patch Now release schedule.

Microsoft Office 

Microsoft addressed two critical vulnerabilities in the SharePoint platform (CVE-2024-38018 and CVE-2024-43464) that will require immediate attention. There are nine other updates rated important that affect Microsoft Office, Publisher and Visio. Unfortunately, CVE-2024-38226 (which affects Publisher) has been reported as exploited in the wild by Microsoft. If your application portfolio does not include Publisher (many don’t) then add these Microsoft updates to your standard patch release cycle.

Microsoft SQL (nee Exchange) Server 

This month brings a significantly larger update to the Microsoft SQL Server platform with 15 updates (all) rated as important. There are no reports of public disclosures or active exploits, and these patches cover the following broad vulnerabilities: